By using a well-designed landing page you can build various types of marketing campaigns, drive more traffic to your site and turn most of the landed traffic into customers and leads. But to get the best out of your landing page, you need to pick the right tool to create a landing page.
If you’re looking for an effective and easy way to build a WordPress landing page then don’t worry you’re in the right place! You don’t need to hire a designer to build a high-converting landing page. You can create a landing page yourself in less than 10 minutes.
In this guide, we’ll show you the best tool that will help you craft an awesome landing page and then show you step-by-step how to build your landing page with it. But before that, we need to know more about the landing page. So, let’s jump into it!
What is Landing Page?
A landing page is a single web page designed to encourage visitors to take a specific action. It is a page that promotes an offer on a website and encourages visitors to download the content, subscribe to a newsletter, or buy a product or service.
Landing pages usually use for any online marketing & advertising campaign to maximize conversion by focusing on a single call to action. The reason behind calling it a landing page is users who come from paid marketing, email, and social media campaigns land on this page first. It’s a purpose-built page where you want people to land, view your content, and take an action.
A landing page is different from a homepage because a homepage has a lot of information on it. But a landing page is only focused on generating leads for something specific and doesn’t contain any information that distracts users such as navigation menus or sidebars.
You can have as many landing pages as you want on your site. In fact, the more landing pages you have the more leads you are likely to get.
What are the Difference between Home Page and Landing Page?
The fundamental difference between a landing page and a homepage is, you design them with completely different goals in mind:
A homepage to explain the brand, build trust and promote engagement with the brand.
On the other hand, a landing page promotes a single offer rather than promoting the brand in general.
In detail, a home page asks visitors ‘What do you want to do?’. It let people decide if they want to learn more, contact you, buy something, check out your content, visit your social profiles, etc.
As opposed, a landing page tells ‘This is what you should do’. It’s more assertive. It directs people down a specific path that is based on the research that was done up front and on the traffic source. It’s much more influential in getting people to take one specific action.
Another key difference between a homepage and a landing page is, a homepage acts as an introduction to that business’s brand, product, services, values, who and what it’s for, whom to contact, you name it. It encompasses all that a company has to offer and directs visitors to learn more throughout different sections. It is great for providing general information and encourages visitors to explore. And as we all know, ‘Exploration = Distraction’.
On the other hand, landing pages focus on specific campaign or offer and guide visitors towards a single action. In short, landing pages are designed for conversion.
Another big difference between a landing page and a home page is that a landing page must have Call-To-Action that encourages your viewers to convert. And a home page contains lots of information, links, and sources and the purpose is to give users the direction to the most important areas on the website.
In the end, websites only have one homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.
Benefits of Effective Landing Page:
The list of benefits that a landing page offers to your WordPress site, is unlimited. It’s not possible to describe all those benefits. But we are going to talk about some of them.
1. Landing Pages Make a Good First Impression:
As we mentioned before, the visitors come from paid marketing, emails, and social media campaigns directly land on the landing page first. So landing a page is like a front door to your business for them, and the first impression always matters. Because in first impression visitors make an initial decision as to whether they will continue to use your website or look elsewhere.
A well-crafted landing page that provides value to the reader and offers links or content to the rest of your site that automatically forces your visitor to use your website again and again.
2. Landing Pages Promote Product and Services:
There is no doubt that a landing page is the most efficient way to promote products and services. If your company launches a new product or service, creating a dedicated landing page can promote that new product or service by putting the spotlight on that product, adding value, and showing your customers the benefits and value of that new product or service.
3. Landing Pages are Direct and to the point:
Customers always like to see a clear, direct message about what the brand does or provides to them. And when it comes to landing pages, they are concise, specific, and clearly lay out the value your brand can offer site visitors. They are perfect vessels for communicating your core brand messaging and add value in the most efficient and stripped-down way possible.
4. Landing Pages Support Achieving Business Objectives:
One of the key benefits of a landing page is that it can help in achieving your business goals directly. Whatever your business goals are increasing sales, growing your customer base, reaching a new niche market, or launching and promoting a new product or service, well-crafted landing pages support those goals. Landing pages are beneficial to your business because they can be tailored to the precise audience or objective you’re aiming for, and they allow you to track your progress toward that goal. They are designed around specific actions that can encourage people to take action such as sign up for your mailing list, provide contact information, subscribe to a newsletter, make a purchase, or request a consultation.
5. Landing Pages Help to Boost Conversation:
According to research by Omniture, the act of using a landing page to target your campaign traffic results in an average increase in conversion rate of 25%. Landing pages influence visitors to take action, that’s called ‘Call-To-Action (CTA)’. The more visitors take action the more your conversation increase and more conversions usually equate to more customers and more revenue.
What Should a Landing Page Include?
Before building or choosing a landing page template, you should know what the essential elements of well-crafted landing pages are. In this section of the article we’ll break down 5 essential elements to keep in mind when creating a landing page or choosing a landing page template:
Headline:
The landing page’s headline is the very first thing visitors will see. So, your headline should grab visitor’s attention and inform them what your product or service is all about.
Images:
Images are the visual representation of your offer and have the role of helping visitors to better understand what your offer is or what it looks like. Adding high quality, large and relevant to your service or product can be eye-catching for your visitors and makes the landing page more engaging.
Copy:
Write convincing copy to tell visitors why they need your offer and how it will benefit them. Ensure your copy is succinct, easy to read with a clear font, and informative, which will give your visitors a reason to read on.
Call-To-Action:
The call to action should be compelling, exciting, and persuasive. Use contrasting colors and make it stand out and place it directly under an image or underneath the testimonial section.
Social Proof:
By using social proof you illustrate that other people have bought what you are offering. Visitors are more likely to convert into consumers if they see that others before them have used your offer.
How to Build a Landing Page with Attire Blocks?
Since the goal of a landing page is to convert more of your website traffic into customers, a landing page should look attractive and engaging. Above all, it should be well designed and organized with various Call-To-Action (CTA) elements like the buy button, signup forms, play media button, etc. in an appealing way.
The amazing part is you will get all those features in Attire Blocks ready to use templates! And guess what? You don’t need to spend a penny to build a well-crafted landing page with Attire Blocks. So without further delay, let’s start building our landing page with Attire Blocks.
Install and Activate Attire Theme and Attire Blocks:
To start the theme installation and activation, log into your WordPress dashboard and navigate to ‘Appearance > Themes’. Click Add new and on the next page and search for ‘Attire’. Once you find it, click the ‘Install’ button and wait for the theme to be installed then activate the theme.
Now, go to ‘Plugins > Add New’, search for ‘Attire Blocks’ then install and activate the plugin.
Import Attire Blocks Demo Content:
Demo content usually consists of a set of predesigned and styled pages filled with dummy text. The main benefit of demo content is that it speeds up your design time because everything is already in place.
The Attire Blocks plugin is no different, so we will proceed with the design and setup process by importing the demo content. Go to ‘Pages > Add New’. On the upper left corner of the new page (beside the blue ‘+’ sign), you will see the ‘Attire Layouts’ button. After clicking the button the ‘Attire Layouts’ tab will appear.
On this tab, you will get complete landing page templates and many choices for individual sections of a landing page. You can either choose a complete landing page template on WooCommerce, non-profit, education, restaurant, etc. or you can choose landing page individual elements like header, Call-To-Action, Team, Pricing, Features, etc. design your own landing page. Just click on the ‘Import’ button, it will be ready for your customization.
Customize the Landing Page:
The most beautiful part of the Attire Blocks plugin is, it’s highly customizable. You can customize every small part of a template. Another interesting thing about Attire Blocks is you can customize each block as you customize normal page blocks. Once you have selected the landing page template, just select and click on the block you want to customize, then click on ‘Settings > Block’ on the right upper corner of the page, you will see various options for customizing the block.
You can change every detail like background color, shape, size, opacity, etc. of images, Icons, Text, Buttons, columns, etc. to make the landing page match your business.
If you want to include any new section on this landing page template you can also do that. Just press the ‘Attire Layouts’ button, choose the section you want to insert in the landing page, and place it.
Publish the Landing Page:
Once you are done with all your customization, it’s time to publish the landing page. But before publishing it’s always a good practice to preview the page. This allows you to see if it looks good on both desktop and mobile devices. When you’re happy with how the landing page looks, click the ‘Publish’ button.
Congratulations! Here your landing page is ready! See, building a landing page in WordPress isn’t difficult and time-consuming with the right tool like Attire Blocks.
Hope this article helped you to learn how to build a landing page in WordPress easily. To get more easy tutorials to check our WordPress Tips section.
By using a well-designed landing page you can build various types of marketing campaigns, drive more traffic to your site and turn most of the landed traffic into customers and leads. But to get the best out of your landing page, you need to pick the right tool to create a landing page.
If you’re looking for an effective and easy way to build a WordPress landing page then don’t worry you’re in the right place! You don’t need to hire a designer to build a high-converting landing page. You can create a landing page yourself in less than 10 minutes.
In this guide, we’ll show you the best tool that will help you craft an awesome landing page and then show you step-by-step how to build your landing page with it. But before that, we need to know more about the landing page. So, let’s jump into it!
What is Landing Page?
A landing page is a single web page designed to encourage visitors to take a specific action. It is a page that promotes an offer on a website and encourages visitors to download the content, subscribe to a newsletter, or buy a product or service.
Landing pages usually use for any online marketing & advertising campaign to maximize conversion by focusing on a single call to action. The reason behind calling it a landing page is users who come from paid marketing, email, and social media campaigns land on this page first. It’s a purpose-built page where you want people to land, view your content, and take an action.
A landing page is different from a homepage because a homepage has a lot of information on it. But a landing page is only focused on generating leads for something specific and doesn’t contain any information that distracts users such as navigation menus or sidebars.
You can have as many landing pages as you want on your site. In fact, the more landing pages you have the more leads you are likely to get.
What are the Difference between Home Page and Landing Page?
The fundamental difference between a landing page and a homepage is, you design them with completely different goals in mind:
A homepage to explain the brand, build trust and promote engagement with the brand.
On the other hand, a landing page promotes a single offer rather than promoting the brand in general.
In detail, a home page asks visitors ‘What do you want to do?’. It let people decide if they want to learn more, contact you, buy something, check out your content, visit your social profiles, etc.
As opposed, a landing page tells ‘This is what you should do’. It’s more assertive. It directs people down a specific path that is based on the research that was done up front and on the traffic source. It’s much more influential in getting people to take one specific action.
Another key difference between a homepage and a landing page is, a homepage acts as an introduction to that business’s brand, product, services, values, who and what it’s for, whom to contact, you name it. It encompasses all that a company has to offer and directs visitors to learn more throughout different sections. It is great for providing general information and encourages visitors to explore. And as we all know, ‘Exploration = Distraction’.
On the other hand, landing pages focus on specific campaign or offer and guide visitors towards a single action. In short, landing pages are designed for conversion.
Another big difference between a landing page and a home page is that a landing page must have Call-To-Action that encourages your viewers to convert. And a home page contains lots of information, links, and sources and the purpose is to give users the direction to the most important areas on the website.
In the end, websites only have one homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.
Benefits of Effective Landing Page:
The list of benefits that a landing page offers to your WordPress site, is unlimited. It’s not possible to describe all those benefits. But we are going to talk about some of them.
1. Landing Pages Make a Good First Impression:
As we mentioned before, the visitors come from paid marketing, emails, and social media campaigns directly land on the landing page first. So landing a page is like a front door to your business for them, and the first impression always matters. Because in first impression visitors make an initial decision as to whether they will continue to use your website or look elsewhere.
A well-crafted landing page that provides value to the reader and offers links or content to the rest of your site that automatically forces your visitor to use your website again and again.
2. Landing Pages Promote Product and Services:
There is no doubt that a landing page is the most efficient way to promote products and services. If your company launches a new product or service, creating a dedicated landing page can promote that new product or service by putting the spotlight on that product, adding value, and showing your customers the benefits and value of that new product or service.
3. Landing Pages are Direct and to the point:
Customers always like to see a clear, direct message about what the brand does or provides to them. And when it comes to landing pages, they are concise, specific, and clearly lay out the value your brand can offer site visitors. They are perfect vessels for communicating your core brand messaging and add value in the most efficient and stripped-down way possible.
4. Landing Pages Support Achieving Business Objectives:
One of the key benefits of a landing page is that it can help in achieving your business goals directly. Whatever your business goals are increasing sales, growing your customer base, reaching a new niche market, or launching and promoting a new product or service, well-crafted landing pages support those goals. Landing pages are beneficial to your business because they can be tailored to the precise audience or objective you’re aiming for, and they allow you to track your progress toward that goal. They are designed around specific actions that can encourage people to take action such as sign up for your mailing list, provide contact information, subscribe to a newsletter, make a purchase, or request a consultation.
5. Landing Pages Help to Boost Conversation:
According to research by Omniture, the act of using a landing page to target your campaign traffic results in an average increase in conversion rate of 25%. Landing pages influence visitors to take action, that’s called ‘Call-To-Action (CTA)’. The more visitors take action the more your conversation increase and more conversions usually equate to more customers and more revenue.
What Should a Landing Page Include?
Before building or choosing a landing page template, you should know what the essential elements of well-crafted landing pages are. In this section of the article we’ll break down 5 essential elements to keep in mind when creating a landing page or choosing a landing page template:
Headline:
The landing page’s headline is the very first thing visitors will see. So, your headline should grab visitor’s attention and inform them what your product or service is all about.
Images:
Images are the visual representation of your offer and have the role of helping visitors to better understand what your offer is or what it looks like. Adding high quality, large and relevant to your service or product can be eye-catching for your visitors and makes the landing page more engaging.
Copy:
Write convincing copy to tell visitors why they need your offer and how it will benefit them. Ensure your copy is succinct, easy to read with a clear font, and informative, which will give your visitors a reason to read on.
Call-To-Action:
The call to action should be compelling, exciting, and persuasive. Use contrasting colors and make it stand out and place it directly under an image or underneath the testimonial section.
Social Proof:
By using social proof you illustrate that other people have bought what you are offering. Visitors are more likely to convert into consumers if they see that others before them have used your offer.
How to Build a Landing Page with Attire Blocks?
Since the goal of a landing page is to convert more of your website traffic into customers, a landing page should look attractive and engaging. Above all, it should be well designed and organized with various Call-To-Action (CTA) elements like the buy button, signup forms, play media button, etc. in an appealing way.
The amazing part is you will get all those features in Attire Blocks ready to use templates! And guess what? You don’t need to spend a penny to build a well-crafted landing page with Attire Blocks. So without further delay, let’s start building our landing page with Attire Blocks.
Install and Activate Attire Theme and Attire Blocks:
To start the theme installation and activation, log into your WordPress dashboard and navigate to ‘Appearance > Themes’. Click Add new and on the next page and search for ‘Attire’. Once you find it, click the ‘Install’ button and wait for the theme to be installed then activate the theme.
Now, go to ‘Plugins > Add New’, search for ‘Attire Blocks’ then install and activate the plugin.
Import Attire Blocks Demo Content:
Demo content usually consists of a set of predesigned and styled pages filled with dummy text. The main benefit of demo content is that it speeds up your design time because everything is already in place.
The Attire Blocks plugin is no different, so we will proceed with the design and setup process by importing the demo content. Go to ‘Pages > Add New’. On the upper left corner of the new page (beside the blue ‘+’ sign), you will see the ‘Attire Layouts’ button. After clicking the button the ‘Attire Layouts’ tab will appear.
On this tab, you will get complete landing page templates and many choices for individual sections of a landing page. You can either choose a complete landing page template on WooCommerce, non-profit, education, restaurant, etc. or you can choose landing page individual elements like header, Call-To-Action, Team, Pricing, Features, etc. design your own landing page. Just click on the ‘Import’ button, it will be ready for your customization.
Customize the Landing Page:
The most beautiful part of the Attire Blocks plugin is, it’s highly customizable. You can customize every small part of a template. Another interesting thing about Attire Blocks is you can customize each block as you customize normal page blocks. Once you have selected the landing page template, just select and click on the block you want to customize, then click on ‘Settings > Block’ on the right upper corner of the page, you will see various options for customizing the block.
You can change every detail like background color, shape, size, opacity, etc. of images, Icons, Text, Buttons, columns, etc. to make the landing page match your business.
If you want to include any new section on this landing page template you can also do that. Just press the ‘Attire Layouts’ button, choose the section you want to insert in the landing page, and place it.
Publish the Landing Page:
Once you are done with all your customization, it’s time to publish the landing page. But before publishing it’s always a good practice to preview the page. This allows you to see if it looks good on both desktop and mobile devices. When you’re happy with how the landing page looks, click the ‘Publish’ button.
Congratulations! Here your landing page is ready! See, building a landing page in WordPress isn’t difficult and time-consuming with the right tool like Attire Blocks.
Hope this article helped you to learn how to build a landing page in WordPress easily. To get more easy tutorials to check our WordPress Tips section.
Sidratul Sohrat