Choosing the right theme is an important decision for website owners to introduce their website among readers. By having the right theme helps to determine your industry and the branding of your business.

In WordPress, there are tons of themes (free, premium, and third party) that meet various websites’ requirements. Some themes are perfect for the eCommerce website; some are for information blogs. But before selecting a theme for your business, you must know why it is crucial having the right theme for your online business.

In this article, we will describe why it is an important decision for a website and how you choose the perfect one for your business.

So. let’s begin!

Why Choosing the Right Theme Is Crucial For Business

A theme is a design that lays out what the site looks like and how it works. At the beginning of your theme selection, there are certain points you have to keep in mind. These are given below:

1. Matches your purpose

Having a theme with great functionality and looks is not all about a perfect theme definition. The right theme concept means more purchases and a stronger connection to the customers.

You must take research about brand color, even the shape of your website logo that fits your business. The wrong choice of theme not only goes down your business but also your sales. 

For example, If you want to run an eCommerce website, an eye-catchy theme is best suited to your business, while if you are running an informational blog, then simplicity is the main thing on selecting a theme.

2. Great support for you

Before selecting a theme, you must take in-depth research, whether it possesses great support or not. It can be done by reading the reviews of the theme, checking the common issue of the theme, the quality of the support, etc.

3. Boost your business

First impressions are vital on the web. Your customers, readers, and website visitors make an instant judgment about you and your business. When you select the perfect theme for your website, it automatically helps attract more customers that further helps to progress your business.
Here are some of the best Free WooCommerce WordPress Themes for 2021 and here are some of the Best WooCommerce Themes with premium features and amazing support.

4. Support your website SEO

A perfect theme not only boosts your sales but also helps to get higher your SEO rank. If the Html embed code of the theme is properly minified and has the quick loading speed, it will automatically increase the SEO rank of your website.

Taking all these things into consideration, we can say that a perfect theme really helps to engage your customers and grow your revenue without any doubt.

In the next stage, choosing a perfect theme for your website is not an easy task. Here, we will share some tips and tricks that will help you to determine the best theme.

Tips for Choosing the Right Theme for Your Business

tips for choosing the right theme for your business

1. Identify What Functionality You Need

Most of the site owners do not research what features they need to express their service.They just purchase a theme or download a free theme from the plugin library.it does not bring good results for them. 

Before taking any theme, you have to write down all of the features you require for your service. Next, you need to go deeper to identify the themes that meet your requirement.

2. Select A Responsive Theme

 A Responsive theme means a design layout that adjusts with different screen sizes and devices. This is an extremely important thing because it enhances your traffic by more than 50%.

Fortunately, nowadays, most of the theme in WordPress is mobile friendly. But we will advise you to check this requirement before taking a theme for your website.

To test a theme, whether it supports the mobile-friendliness feature, you can copy the theme’s demo page URL and paste it to Google’s Mobile-Friendly Test page.  For instance, you check the WP Attire theme for mobile-friendliness below:

test theme for mobile friendliness

3. Check Theme’s Rating & Reviews

In today’s internet world, we can read other customers’ reviews and ratings before buying any product. A theme is not exceptional on that. Once you identify your requirement and make a list of some selected themes, you need to read the theme’s ratings and reviews from WordPress on the next stage. If your theme is being from a third-party marketplace, then you will read the customer reviews.

 4. Check the Browser Compatibility

Your customers do not come to your website from one browser. There are thousands of browsers from where your customers use your service. Sometimes, the theme is looking great on one browser, while on the other browser, it seems broken. So, you must test the browser compatibility feature. To check the functionality, you can use a free tool like Powermapper.

5. Select A Fast Loading Speed And Light Weight Theme

It is highly recommended for you to choose a lightweight theme. A lightweight theme puts minimal load on the server, resulting in the website load faster. As a result, it directly improves your user experience and also your conversion rate.

6. Choose A Theme With Technical Support

In wordpress, most of the free themes do not provide technical support. But it is necessary for a website owner because sometimes certain theme functions don’t work or you need to fix a bug. So, we will recommend you to examine the load speed of the theme before selecting it. If you don’t do it, it will affect not only your users but also your SEO.

7. Make Sure The Theme Updated Frequently

Another critical factor is to check whether the theme is updated regularly or not.  It’s essential because we all know WordPress is updated periodically. If your theme does not update for a long time, sometimes the whole website was broken down to cope with WordPress. Most of the free theme does not provide guaranteed support and updates. So, it’s better to select a premium theme for taking regular updates.

Conclusion

To wrap up, It’s not an easy task to pick a suitable theme for your website; you have to take time for researching, narrowing down choices, and evaluating to find the correct one.

Hopefully, this article will help you understand the importance of choosing the right theme for your own business. You may also ask any questions related to it in the comment or want us to write on some specific topics you have in your mind.

We appreciate your further comments, support or suggestions!

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